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STRATEGIC PLANNING AND DEVELOPMENT
Market Research
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Primary/Secondary
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Concept Testing
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Evaluation & Recommendation
Brand Development
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Positioning
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Brand Promise
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Brand Personality (style/trend boards)
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Messaging
Marketing Plan Development
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Product Launches & Support
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Campaign Development
CLASSIC COMMUNICATIONS
Brand Implementation
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Naming & Taglines
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Identity (logo, graphics)
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Business Applications (letterhead, forms, etc.)
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Brand Standards
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Fleet Design/Standards
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Signage (way-finding and posters)
Print Collateral
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Communication Systems
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Brochures
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Catalogs
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Sell Sheets
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Sales Support Materials
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Sales Presentations & Scripts
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Annual Reports
Promotional Advertising
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Print/Trade Advertising
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FSIs
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Coupons/Redemption
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Billboards
Direct Marketing
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Direct Mail Marketing
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Email Marketing
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Campaign Development
Video
Designed Environments
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Tradeshow Displays
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In-Store Environments & Displays
CONSUMER PACKAGING
Package Design
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Conceptual Design
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Brand Positioning
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Brand Refresh
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Structural Design & Recommendations
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On-Pack Promotions
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Club Store Applications
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Promotional Violators
Brand Architecture/Development
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Brand Adaptation & Line Extension
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Brand Application/Standards
Final Art Production
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Separation-Ready Final Files
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Photo Retouching/Modification
Point-of-Sale (POS) Design
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On-Shelf
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Floor Graphics
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Primary & Secondary Displays
Virtual & Physical Comps
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Prototype Design Development
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Interior Environments (tradeshow, retail)
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360-Degree Animated Rotation
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Concept Development/Application
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Full Packaging Mockups
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Sales Samples (live UPCs)
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Showcase Samples
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Research/Testing Support Materials
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Tradeshow Materials
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Prototype POS/Displays
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Shelf Sets
Photo Direction
Color Management
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Prepress Management/Color Approval
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Print Quality Management
Project Management
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INTERNET MARKETING
Website Design & Development
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Online Strategy & Implementation
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Landing Page Optimization
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Ecommerce Sites
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Microsite Development
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Database Management & Administration
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Content Management Systems
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Performance Analytics
Lead Generation
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Email & Postal Direct Marketing
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SEM Marketing
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Microsites
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Targeted Landing Pages for PPC Campaigns
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List Research, Recommendations, Purchase, and Segmentation
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Online Media Buying
Search Engine Marketing & Optimization
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Paid Search Marketing (PPC)
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Search Engine Optimization (SEO)
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Link Building
E-Newsletters & Email Marketing
Mobile Marketing
Online Promotions
Online Advertising
Interactive Tools & Presentations
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Webinars
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Online Meetings
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Virtual Tradeshows
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Online Sales Tools
Digital Media
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Interactive/Flash Animation
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Video/Audio
MEDIA
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Media Planning
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Campaign/Strategic Plan Development
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Research/Analysis
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Media Plan Development
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Media Buy/Contracts/Administration
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Fulfillment
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Post-Buy Analytics
SOCIAL MEDIA
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Research/Execution/Integration
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Channel Design/Development
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Monitoring & Analysis
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Client Education & Strategy Development
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Content Development & Implementation
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Evaluation
PUBLIC RELATIONS
Media Relations
News Releases
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Product News
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New Products
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Line Extensions
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Product Enhancements
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Tradeshow Participation & Activities
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New Equipment/Processes/Procedures
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Market Research & Industry Trends
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Corporate News
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Growth
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Personnel Announcements
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Philanthropy
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Awards
Case Studies & Technical White Papers
Application Stories
Trade Show Enhancement
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Editor Meetings & Media Management
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New Product/Line Extension Promotions
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Media Kits
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Editorial Opportunities
Special Events
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Planning/Management/Promotion
Print & Multi-Media Newswires Channels
Promotions Campaign Evaluation/Review
Media Kits
Additional PR Support
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Media Advisories on Upcoming Events
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Crisis Plan/Communication/Management
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Issues Management
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Video News Releases
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Acquisition PR
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Community Relations
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Spokesperson Training
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