Bodmer Rejoins Directions Marketing As Director of Strategic Business Development

NEENAH, Wis., Dec. 21, 2011—Directions Marketing, an integrated marketing communications and packaging agency, has hired Bob Bodmer as Director of Strategic Business Development. Bodmer will work closely with Director of Strategic Marketing Development Kay Halbrook to generate new business for the agency.

Bodmer worked for Directions from 1998 to 2008 as the agency’s Director of Business Development. He brings more than 25 years of sales, marketing, executive management and business development experience to the newly created position.

“We are delighted to welcome Bob back to Directions and look forward to adding his unique talents and skills to our agency’s growth initiatives,” said Kristine Sexton, president of Directions Marketing.